USA and South America Market Growth

Status
Not open for further replies.

WA Toffee

Player Valuation: £40m
The problem with marketing in places like Colombia is the same as Thailand or Indonesia. They all love football, but can't afford to pay UK prices for an official shirt. Why would they pay Everton 60 quid for a shirt when they can get a knock off from the markets for 5?
We can certainly do a lot more in the marketing side to get our name known, but I really don't see much scope to make money out of it.
 

TimHowardsBeardJuice

Player Valuation: £8m
Can you buy an Everton shirt in Colombia?

Or the USA?
Massive opportunity here, let's not waste it again.

Keep in mind that despite the rapid rise in football’s popularity in the US, it still does not have the penetration of the traditional American sports. So football shirts are not as ubiquitously available as American football, baseball, and NBA stuff.

Most sporting good retailers now will sell a few top-6 shirts, Barca, USA, the other popular national sides (Brazil, Argentina, Mexico, Spain, England), the local MLS side, and that’s it.

There’s a footy-only store near me that goes a lot deeper, with the top sides from the top 5 European leagues, lots of national sides, all MLS, and an unpredictable assortment of other PL sides, including Everton.

So no, not really.
 

Status
Not open for further replies.

Welcome to GrandOldTeam

Registration is simple and free. Get involved.

Everton Mishmash
Check It Out!
Legends of Goodison Park
Order Now!
Goodison Park Print
Order Now
Support GOT
With A Subscription
Shop with Amazon
+ Support GrandOldTeam
Match Day Print
ORDER NOW
Everton Shirts
BUY NOW
Top
AdBlock Detected

Adblocking on an Everton fan site is kopite behaviour! ;)

We understand and appreciate why you use Ad-blocking software, but we ask that you kindly consider disabling your Ad-block for GrandOldTeam. We're a fan site ran by fans, for fans. GrandOldTeam costs over £7,000 per year and we rely on our ad revenue to keep the site sustainable. We work hard to ensure our ads aren't instrusive. If you can't or don't wish to disable your Ad-block, please consider upgrading your account for the cost of a pint a month here. Thank You.

I've Disabled AdBlock    No Thanks