It's funny when you sell things, the higher up you go, the smaller the gains you have over competitors. In the end you accept a certain fatalism. The buyers are clued on, you cant pull the wool over their eyes. You also have pressures from your own business. So the deal will either make sense, or it wont.
As for Starmer, hes just a typical barrister. They will very rarely take a position or a risk. They are generally very risk averse. Events pass him by.
He doesnt think on his feet very well. He obviously models himself on Blair, but I'm sure we could all agree, whatever our personal views on both, from a competency standpoint they are levels apart.
In a business sense, probably the sort of guy who doesnt really see the medium term and beyond. Quite good at managing week by week, but doesnt set things up for the future. A lot of business is that really, you do things that you know will only pay off months down the line. He seems a bit funnelled vision to me and lacks vision.