The real issue is that this 'centre ground' is still two steps to the right of Thatcher now, the whole political sway having shifted over 20 years.
It's a big problem, to claim any of that Blairite ground they would have to be erm, Blairites, which in turn would lose votes.
The other side is the ever absorbing Lib Dems, as morally bankrupt as the tories, are aiming for the enter ground on a business mentality, not political.
....regardless of moral compass, the Liberals have a strategy and it’s working. They have a fixed view on Brexit which is clever enough to get them back in the ball game after a period in the wilderness.
This morning on Maher, John McDonnell said their aim was to negotiate a new deal with Europe. They would then put that deal to the people in a 2nd referendum but campaign to remain. They are trying to appeal to all their voters but it’s a complicated approach that will put many floating voters off.
The next GE should serve as a Brexit referendum in itself, with each party having a fixed view but Labour’s approach is blurred.