Starmer just doesn't look like a leader of the working man. If you crossed him in the street, you would just say there goes a Tory. In today's politics, you need something people can get hold of. Sommat like, yep, he/she will do for me. Or a mass movement behind you. like Biden did with celebs.
Your not getting that with Starmer. It's not enough just to be a leader of a party now. You got to have something, or the youth won't attach themselves to you. I mean would Boris ever have got in, if he wasn't a bumbling idiot with ridiculous hair? It's silly to say. But he has something people wanted. Pity what people wanted was an idiot. But there we go.
Sooner labour put the king of the north into the top job, the better.