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It varies enough from place to place in the United States that I'm often surprised by the baldness of racist incidents in some parts of the country even though I've spent my life in not-really-so-groovy Northern California and no-black-person's-idea-of-a-racially-enlightened-city Boston. I can't imagine what it looks like from another country altogether.I’ll preface this by saying that I mean no disrespect to any UK, or even non-southern US posters. That said, you may think you understand how much of an issue deep seeded, generational racism is in this part of the world. Until you’ve really been immersed in it, YOU. DON’T. KNOW.
But neither race nor economic opportunity is ever a sole determinant; they wax and wane (along with other social and cultural concerns) as influences in response to historical contingency. (And obviously not just with whites. Trump's improved standing among blacks and Latinos doesn't indicate that most of such voters don't think he's racist, just that they can be willing to countenance a president's personal bigotry if they're able to pursue other interests thereby.)Because I don't think people go out and vote a certain way due to racism. Or those that do are a vanishingly small minority. I think people go out and vote for something that tangibly benefits themselves rather than against something.
Is racism in the US real and, well, huge? Of course it is. You'd have to be a simpleton not to realise that. But I don't think you can do much by just saying to people "stop being racist eh?" - you have to tackle the underpinning causes of it.
Here's a simple, undeniable fact - it might feel simplistic, but it's just simply true; if racism was the single biggest, massive, underpinning electoral issue and the reason a load of people vote Republican, Obama never wins the presidency. Sorry but he just doesn't. But he did, because he was simply trusted more on key issues that people cared about more than his skin colour.
For me, it really is all about living standards and class divide. The wealthy Trump support just care about tax breaks, like any Republican - the other stuff with him is all secondary. The poor Trump support simply care about their own lives. There's a subset of racists who'll vote for him, of course there is, but their numbers as a determining factor being that high? Sorry, just don't buy it, same as I don't buy "everyone who voted for Brexit is a racist" - they're simply not; they just voted the same way as the racists.
Obama's a charismatic and capable man of mixed racial background whose outward manner in speech and comportment is more "educated cosmopolitan culture" than "black culture," and his campaign occurred in the midst of national emergency as the economy circled the drain. His main primary opponent was Hillary Clinton (I'm sure you've heard of her) and though his general election opponent, John McCain, was a pretty popular figure among a lot of Dems as well as Republicans, I don't think any Republican was going to win the presidency in 2008 in the wake of the disastrousness of the Bush administration. Though explicit racists probably didn't vote for Obama, I'm not surprised that lots of people with less heat to their prejudice were willing to give him a go.