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Should EFC start to utilise blue liverbird?

Start the utilisation of the blue liverbird


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so it's actually true then...rather amazing. this actually seals my stance on the stadium issue. Mark my words - it will never happend. in the docks anyways.

The stadium being built on the docks has absolutely nothing at all to do with LFC making sure they hold the copyright for producing merchandise that has the Liver Bird on it.

Two totally unrelated, unconnected things that have no bearing on one another.

There's no logic at all to thinking the stadium won't get built on the docks just because LFC hold the Liver Birds copyright. Them wearing red and their name beginning with L has as much significance to our plans (i.e. none).
 
What we need is success on the pitch, that is what drives our brand recognition, nothing else. Everton FC is bigger than the City of Liverpool now, we have the globalisation of the Premier league to thank for that.

The only reason the liver bird is recognised by anyone outside of Liverpool is the success that lot had in the last 50 years, it is associated with them, not with LCC or the symbol of our city.

I left Liverpool a long time ago when I was 16, I have lived all over the world, currently in Switzerland. Every time I have told someone that I come from Liverpool, they mention the s***e, sometimes still the Beatles (earlier it was more often, now not so much).

99% of people couldn't even tell you where Liverpool is on a map of GB (I often have to explain to people that it is around 50 km South West of Manchester). Even less people would look at a pic of the Liver buildings and be able to tell you where it is.

What we need is for people to recognise our club instantly. That requires a unique, instantly recognisable and distinct branding. We cannot get around the fact that when football fans see the badge of the s***e, they recognise the bird as being Liverpool FC, not Liverpool the City.

In order to be instantly recognisable around the world, we need that success. An iconic stadium will help us maximise the profits to come from success on the field, a simple and uncomplicated badge will help with the ease and cost of producing merchandise but without the success, we won't be filling the stadium and won't be selling the merchandise.

Personally, I would prefer the badge to continue to feature the jail and the laurel leaves but whether we have a bird, a fish or a bloody tiger on it is irrelevant, it needs to be recognisable because people are having it shoved down their throats constantly because of our success!
 
The stadium being built on the docks has absolutely nothing at all to do with LFC making sure they hold the copyright for producing merchandise that has the Liver Bird on it.

Two totally unrelated, unconnected things that have no bearing on one another.

There's no logic at all to thinking the stadium won't get built on the docks just because LFC hold the Liver Birds copyright. Them wearing red and their name beginning with L has as much significance to our plans (i.e. none).
If they can take and own the symbol of the city they absolutely can sabotage our stadium plans in the docks. Just watch.
 

No, focusing on a symbol that only the people of Liverpool and a relatively small amount outside recognise as significant is really small time. Why does Everton need to have a symbol of Liverpool in its identity anyway? What relevance is that to potential foreign bandwagon jumpers we may collect if we have some good seasons in Europe? Zero.
 
This is the medal that was presented to members of our 1891 title winning side:

image.webp



And this is a brooch that my wife wears on her coat.

image.webp
 

As if anyone outside this area even knows the liver birds are a symbol of Liverpool.

I live in London now and I can guarantee 99% of people I work with/socialise with wouldn't be able to tell you where the liver building was if you showed them a picture of it.

Do you see a pig and go 'ah, florence'? Or a wolf and think 'just can't get Rome out of my head now'? Do you hell, and those cities are a million times more famous than ours.

Nobody cares about the liver bird on a global scale, it would give us no commercial advantage at all, but would make us look pretty petty and small time. We're good at that though, so why not continue.
 

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