Hibs fans hate Hearts because they’re incredibly bitter. We tend to find that hilarious.
Celtic fans hate Hearts because they think we’re all ‘staunch proddies’ which isn’t true at all. I genuinely think these Celtic fans are wired to the moon; almost zealot-like
Fans of smaller clubs who hate Hearts tend to be jealous of our magnificent support, our atmospheric stadium and our beautiful city.
I personally find ‘hating’ a waste of energy. If grown adults genuinely hate other clubs then I think it says a lot more about them than it does about the club.