artetas_biggest_fan
Player Valuation: £6m
For Sky and Bt having LFC on TV enables them to package the coverage and sell to the Far East, China and America. It is in Sky's and Bt's commercial interest to get UTD and LFC on TV, that way they hope to recoup their outlay. That is why they are both desparate for LFC to get into Champions League so they can sell their games for more money. They have a vested interest in LFC doing well and this translates in mass coverage on Sky and Talksport. This also is prominent on MOTD. In a way it is not the relative media coverage that is the problem but how the football agenda is set and what is being promoted as THE talking point this or that week.
Basically this. Vince McMahon (owner of WWE) lives by the mantra "good for business"... which is what Sky, BBC etc do. Those two teams have the biggest fanbase both domestically and abroad, so they promote them more. Over 90k in Melbourne watched lfc in a preseason game, similarly United get a huge following wherever they go. If any media outlet started showing more Stoke, Newcastle or any team outside the four or five "glamour" clubs the viewing figures would nosedive. I do find it nauseating whenever a game at the pit is on tv as the build up routinely harps on about Anfield, Kop, atmosphere, flags etc etc and has extensive shots of the Shankly gates, Anfield sign etc etc. I cant recall any other ground that has anywhere near as much focus on it.. every game shows the teams going down the tunnel and hones in on the sign. They peddle the "theatre of dreams" Line at OT and show the banners etc. The media bias is there, but it's all business.