Alan Whittle
Player Valuation: £70m
The only surprise is that anyone’s surprised.
When top level football stopped being primarily a sport and became a business consolidation was inevitable; brewing, hotels, retail, supermarkets, even underworld criminal gangs have followed the inevitable economic model in the recent past. Expensive, homogenised mediocrity rules, with the digital image more important than the reality. Pay per view, pay per not view, pay per breath. Coming to suckers everywhere later if not sooner.
When top level football stopped being primarily a sport and became a business consolidation was inevitable; brewing, hotels, retail, supermarkets, even underworld criminal gangs have followed the inevitable economic model in the recent past. Expensive, homogenised mediocrity rules, with the digital image more important than the reality. Pay per view, pay per not view, pay per breath. Coming to suckers everywhere later if not sooner.








