Professor Denise Barrett-Baxendale

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She's been running the only part of the club in EitC that has been consistently great for the last few years, and fully deserves the chance. I also think it's great that the execs are getting clearly defined roles - it almost seems that maybe, just maybe EFC might start becoming a well-run club.

Pretty sure most of the naysayers have the wrong idea of what a CEO does and are expecting her to have to ring round sponsors to fill the ad boards, do a bit of bricklaying at BMD and then go and haggle with some French club over how much we can get for Schnides.
 
I'm suggesting they should be. CEO is essentially just a fancy title for what is commonly known as a Managing Director at the end of the day and the role of the MD is to head up the board of directors and delegate, especially in a business that turns over +£170m.

Worth noting that these people don't actually need to be named directors, they can just have fancy job titles too if they wish.
That really depends on how they model the club. In the US the CEO is a Board member but effectively is appointed and reports to the Board which is made up of the key shareholders and any elected expert advisors. I think its a wise move by the Mosh who has installed young Sasha as the CFO and put Keith Harris in charge of BMD so keeping this an Everton leadership team was a smart move. Hopefully she will be Moshy’s leader, not Bills. She certainly speaks well and clearly is a strong leader. As COO and deputy CEO she has been running the back office of the club for a while, things like HR, compliance and the like. Harris brings the ‘football’ knowledge too as he’s advised many clubs in the past as an investment advisor. If they get along this looks like a strong leadership team for the non-footballing side. Time to bring in a strong DoF for the football side now!
 
Probably more of a figurehead than anything else. It’ll be Usmanov, I mean, Moshiri’s trusted henchmen running the show....
 
How on earth is she going to manage this role while simultaniously doing all of the housework, taking the kids to school at 8.30am, getting dinner on the table by 5pm? They clearly haven't thought this through. This is a joke.
 
Totally uninspiring appointment. Reeks of unambition. The easy and comfortable decision. More of the same and sends a signal they’re not serious about challenging.
 
Everton in the city is a great thing by the club. I recall it isn't her thing though, it was around before she took over. Other than that I know nothing of this person.
I'm asking out of curiosity, not cynicism;
Can anyone say what she did or improved about eitc?
Anybody know what she's actually a professor of and where?
 
Now this can be a good thing...eg no preconceived ideas, not living in the boys pen past.
Or a bad thing...doesn't have a clue about football.
But.
It came to pass that she had an appointment with a 'full on critic' with 'prickley' views. Soshe asked for a big steward to escort the guy to her office and remain 'handy
Who is it, I'll fetch him said Steward
Somebody called...*looks at paper' Neville Southall.
True.
 
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