When you say 'Identity' - what specifically do you mean? Are you talking cosmetically or are you referring to the character and feeling of the building? In terms of cosmetics and aesthetically, the stadium blew me away, I got to see it at night and in the day, today, at the stadium tour, and for me it's location makes it fairly unique. However, I do get what you mean about that 'Everton' Feeling! There were parts of the ground that felt Everton and parts that didn't, with white bland walls and floors etc. The 'Everton Way' outside the ground is a great start - but as others have stated there needs to be more imagery within the stadium that pays homage to the clubs history, to past players and to goodison park,
Itself, hopefully this will develop in time and maybe fans groups can represent these feelings to the club, there are parts of the ground that has such imagery and quotes etc. The tour guides today explained in part why the seats / stands can't have Everton lettering etc Hosting the euros was mentioned . But if we are talking identity, in terms of character etc, then we have to accept that only time will do this - Goodison itself at one point was new at points in time would have been considered state of the art, its only time and traditions and famous nights and games that developed these special feelings, and as other grounds modernised , the wooden seats and obstructed views became part of that character etc. I think that the fans should be happy and excited to be part of this chapter in the clubs history and to truly be part of developing the stadiums identity and character and to be part of developing new traditions and look forward to hopefully special nights and games in the future that will at some point become part of the clubs history