New Badge Poll/Petition

[Huyton Layne]

I honestly thought there'd be more positive votes. Not even 1% for the new badge. Market research anyone?

 

[BoysInBlue]

I honestly thought there'd be more positive votes. Not even 1% for the new badge. Market research anyone?

It's pathetic isn't it? I mean, how much of a no brainer is it to announce you were doing this LAST AUTUMN via the club's website, involve the clubs fans - ALL OF THEM! - at every stage, and maybe give the fans an option to vote on selected designs? It's 2013, that's how you use the internet, drive internet traffic, strengthen fans 'ownership' of their club. Not foist a badge upon them, almost with contempt 'this is what you're getting so no arguments', after a deeply secretive consultation process that has already been shown to be deeply flawed due to the strength of feeling against it.

 

[teppic]

It's pathetic isn't it? I mean, how much of a no brainer is it to announce you were doing this LAST AUTUMN via the club's website, involve the clubs fans - ALL OF THEM! - at every stage, and maybe give the fans an option to vote on selected designs? It's 2013, that's how you use the internet, drive internet traffic, strengthen fans 'ownership' of their club. Not foist a badge upon them, almost with contempt 'this is what you're getting so no arguments', after a deeply secretive consultation process that has already been shown to be deeply flawed due to the strength of feeling against it.

Indeed.

 

[Mikey_Fitzgerald]

I can't see them changing it to be honest.

They're idiots for picking it in the first place

I refuse to buy anything that has that logo and badge on it, and I will do so until they revert back to the old one or create a new one, and properly consult the fans while doing it

 

[Tubey]

Mind numbingly stupid. Convinced they've done it as a wind up as revenge for the Blue Union stuff. It's a complete disaster. Makes the Buffaslug look like a work of art.

 

[Gwladys St. Glory]

As of right now it's 99.43% against.

GET A CLUE!

 

[Mikey_Fitzgerald]

If new owners come in and change it back, they'll be able to coast off the good will of that for a long time

 

[daza_1973]

If new owners come in and change it back, they'll be able to coast off the good will of that for a long time

You might be on to something there *winks taps nose*

....Saint Venkys of Goodison

 

[toffee matt]

Bill Kenwright Limited
BKL House
1 Venice Walk
London W2 1RR
United Kingdom

+44 20 7446 6200

General Enquiries:
info@Kenwright.com


Send all your protests to these addresses..

 

[Royal]

inb4 a blue union campaign against it solidifies it as our badge for the next 20 years

 

[BoysInBlue]

On the Sky Sports website now:

http://www1.skysports.com/football/...Everton-provoke-fan-anger-with-new-club-crest

Everton provoke fan anger with new club crest

Everton have provoked a backlash from fans after revealing a new club crest.

The updated design no longer features the club motto 'nil satis nisi optimum' - meaning 'Nothing but the best is good enough' - that has been present since 1991.

Goodison Park chiefs said the new version formed "a concise, modern and dynamic representation of Everton", and was produced after consulation with various stakeholders, including fans.

But there was widespread criticism on social media and an online petition garnered more than 6,000 signatures within hours of the crest being unveiled.

A statement on the Everton website, attempting to explain the re-design, said: "The previous version of the crest - created 13 years ago - was often misrepresented, suffering regularly from the omission of key elements like our name and our year of formation.

"As technology marches on, those challenges have increased. On television, on websites, on mobile devices, the crest was far too often badly reproduced.

"Our team carries a responsibility to maintain a refreshed and relevant identity for the club. We recognised the need to do this with diligence and sensitivity - with one eye on the past but also one eye on the future.

"We researched our history, we reviewed the evolution of our crest and we benchmarked against other major sporting brands.

"Created following an extensive consultation process with fans, supporters' groups and branding experts, our new club crest combines four historic elements of the outgoing crest - the tower, the shield, our name and the year of our formation - to form a concise, modern and dynamic representation of Everton."

The club added: "The name Everton and the 1878 date have been incorporated into the shield which does not feature the Latin motto.

"Although 'Nil Satis Nisi Optimum' is not included in this new design, it will still have a high-profile presence throughout the club, and a new range of retail products are being introduced."

 

[Gwladys St. Glory]

This isn't going to go down well...

 

[BoysInBlue]

Getting covered in Austrialian newspapers too:

http://theworldgame.sbs.com.au/news/1153246/?

Fans not sold on Everton crest

26 May 2013-PA Sport

Everton is facing a rebellion from within its own support after revealing a new club crest.

The new design does not feature Everton's motto 'nil satis nisi optimum' - meaning 'Nothing but the best is good enough' - as it has since 1991.

The club said the updated version - a 'next evolution' - formed 'a concise, modern and dynamic representation of Everton', and was produced after consulation with various stakeholders, including fans.

However an online petition on the change.org website was started after its unveiling on Saturday afternoon, and it swiftly garnered more than 6,000 signatures, while the new crest drew a largely negative reaction on social media.

The 2013 re-design retains familiar components of the familiar club crest, including the tower, and is contained in the traditional shield. The predominant colour is a sharper blue than featured on the recent crest, with the outline of the shield remaining yellow.

Everton explained the basis for making the change on its website, stating: "The previous version of the crest - created 13 years ago - was often misrepresented, suffering regularly from the omission of key elements like our name and our year of formation.

"As technology marches on, those challenges have increased. On television, on websites, on mobile devices, the crest was far too often badly reproduced.

"Our team carries a responsibility to maintain a refreshed and relevant identity for the club. We recognised the need to do this with diligence and sensitivity - with one eye on the past but also one eye on the future.

"We researched our history, we reviewed the evolution of our crest and we benchmarked against other major sporting brands.

"Created following an extensive consultation process with fans, supporters' groups and branding experts, our new club crest combines four historic elements of the outgoing crest - the tower, the shield, our name and the year of our formation - to form a concise, modern and dynamic representation of Everton."

The club added: "The name Everton and the 1878 date have been incorporated into the shield which does not feature the Latin motto.

"Although 'Nil Satis Nisi Optimum' is not included in this new design, it will still have a high-profile presence throughout the club, and a new range of retail products are being introduce."

 

[Brennan]

Mate post in the other thread....

 

[lmurkder]

OFFICIAL ANNOUNCEMENT:









We have morons running our football club.