bluestevon
Player Valuation: £80m
Oh Johnson was very very clever, he crafted ver years a very clear image which is a staple of British society (the likeable buffoon) be it Jeeves and Wooster, Lord Melchott or any one of a number of literary characters.Johnson created a public persona and was given plenty of opportunity to promote his brand on TV and in friendly print media.
Promoting the “Boris” brand from his time as London mayor, many embraced the buffoonish caricature as a contrary disruptor to the establishment. Voters were on first name, pub friendly terms with him, or so they were allowed to think.
With the aid of the tame media again, his obvious failings, character flaws and general unsuitability for public office were kept hidden from view.
Johnson was and remains a thoroughly dishonest, uncaring, lazy, wretch of a human being.
Anyone suggesting he be allowed back to a position of power is still buying the cynical marketing, not the man and ignoring the evidence of their own eyes and ears.
When done well, by a clever enough person, it can be a great way to gain or maintain popularity despite doing rather dislikeable actions.
Funnily enough Ian Hislopp whilst ridiculing him constantly when he was on the show, in large part made Johnson popular with the average voter by giving him a platform for people to get to know this 'loveable buffoon'