Great post and totally true. Why do we never seem to have an actual plan? Im presuming its Moshiri, Kenwright and Brands that make the plan with DBB and Ryazantsev helping to work out the finances. Is that right? Are they just sitting around pulling names out the air every time this happens? Or is it just Moshiri saying who he wants? Id love to know if they have a strategy for pushing this club forward or are just happy to all have jobs and cruise along. We could switch the board for Gomes, Tosun, Sandro and Besic.
But that's it isn't it. Any normal club with a fully functioning strategy would have shrugged and gone after an already identified coach (or worked down a list of coaches) who fitted the club ethos.
Instead we're going from a multiple CL-winning manager to a manager who has won nothing at the top level; a manager who has nothing in common in terms of footballing ethos with
Moyes, Martinez, Allardyce, Silva, so we're not even building on anything.
And the club's way of managing this in the media is (again) to organise a load of bile via the usual friends-of-the-club hit squad. A path well trodden from Rooney's first departure onwards. Our comms is being delivered by Dave "Steal Your Copy" Prentice.