ijjysmith
Calm
As I have mentioned in previous threads, selling 1million Everton tops in Japan only makes Kitbag money, not Everton FC
Yeah. But this....
Branding turns into money with eyeballs and butts, not shirts. Give the shirts away for free! When you get people watching, that's what drives ratings, which drives brand and revenue. Want real sponsor money? Get butts and eyes. Shirts are the response, not the indicator. United don't make their money from their shirts; their shirts make money because everything else they do makes money.