I can't get my head around Spurs' strategy over this at all.
At first, it seemed like they were just setting their asking price too high. I couldn't understand why they hadn't lowered their price and made more than the zero they're currently getting for sponsorship.
Then, I saw people making the argument that the real value to Spurs is getting their name out there for NFL games. The idea being that they are increasing their own brand awareness in another market, in the same way stadium sponsorship is intended to work for any brand.
I could kind of see that having value in and of itself.
But now, seeing this, I'm back to my initial line of thinking.
They've missed out on 7 years of sponsorship money. I'm sure they'd at least have matched the purported £10 million per year from Hill Dickinson.
£70m+ is so much revenue to have missed out on because you'd set your price too high and didn't reassess at any point in the intervening years.
