Just what are we getting out of our relationship with the Hill Dickinson company?

[micknick]

Would be surprised if it was £10m a season from a company like that - what's their turnover?

£170m

 

[Rita_Poon]

Would be surprised if it was £10m a season from a company like that - what's their turnover?

They work in law, it's a law firm. They might turn over 1 penny registered in this country. But Panama on the other hand...

 

[Groucho]

It’s 10 mil a season for 10 years, one of the biggest naming rights deals in the world

I dont think its that unusual mate. I’m genuinely not worried about how big the sponsors name is, that name will change eventually, anyone in football knows who plays there now, outside of football who cares?
View attachment 335573

I think some people just want a ‘name brand’.

Y’know, the ones that simply cannot wear jeans from Tesco or George, bought 10 years ago, the kind that I live in coz I’ve got two kids and bills. It would kill them stone (island) dead.

Quite superficial if you ask me. Which no one ever does…..

 

[RomanReigns]

Would be surprised if it was £10m a season from a company like that - what's their turnover?

Revenues are up 18% at £172.1m while profit before members’ renumeration is up 15% to £67.4m.

 

[Swartzy]

We're not getting £10M per year.

Nowhere near it.

It's circa £3M and at best going up to £6M depending on PL position or a cup win.

We get that out of it and in return we lose our identity so that they can get global recognition at our expense by choosing to place their name to the fore and deny Everton the right to locate its stadium against the backdrop of the world famous Liverpool skyline.

It's one of the most shocking muggings in corporate deals in PL history.

We were promised world class stadium in world class surroundings; we got world class stadium backgrounded by an utter dump.

Good Morning

 

[Groucho]

We're not getting £10M per year.

Nowhere near it.

It's circa £3M and at best going up to £6M depending on PL position or a cup win.

We get that out of it and in return we lose our identity so that they can get global recognition at our expense by choosing to place their name to the fore and deny Everton the right to locate its stadium against the backdrop of the world famous Liverpool skyline.

It's one of the most shocking muggings in corporate deals in PL history.

We were promised world class stadium in world class surroundings; we got world class stadium backgrounded by an utter dump.

Do you have evidence for this? And the area is in a state of regeneration over the course of years, it will only improve, I drive through it at least twice weekly.

 

[GrandOldTeam]

£170m

Revenues are up 18% at £172.1m while profit before members’ renumeration is up 15% to £67.4m.

£10m would be some whack for a sponsorship then.

 

[Dario Terracotta]

My mate a Kopite works for them,he was giving me loads during the build about UNESCO and the loss of heritage status,he's squirming a bit these days,so I'm all for it

 

[Connor]

The badges on the side of the stadium are not "small" in any way, by the way

 

[johnjoeefc]

Lets say your right and it is just 3 mil a year, well Tottenham opened their state-of-the-art stadium in April 2019, but have yet to secure a naming rights deal. That's six years of no income from potential naming rights deals - zilch.

even if they had agreed something as tiny as 3 mil a year, they would have earned an extra 18 million if they had just found someone in the short-term

Would you have preferred if Everton had done the same and lost out on an extra 18 million in revenue to just have it called Everton Stadium?

Whats 18 million in football terms these days? A gbamin? A maupay?

I think surely the 6 million a year is closer to the mark for a premier league football club. 3 million a year? Surely not... whats that a weeks wages for the squad?

 

[hkb6970]

Sad to say but it's not really Everton,s ground but the ground where Everton play their home games.
They (including LFC city council) don't want the Everton brand having to much visibility in and around the ground as it may not sit well with the millions and millions of LFC supporting tourists that will be attending the stadium for various events there.
Where is the Dixie Dean statue or the Everton legends named / themed stands? Where is the coulor blue and white on the exterior.
We have had our heritage and soul stolen from us in my opinion.

We (Everton FC) have built a magnificent new stadium on the Liverpool waterfront, with stunning views of one of the most iconic buildings in the nation - the Royal Liver Building. It cost us in the region of £800million to build. It is a privilege to view it from the road, let alone see Everton win there in front of 50,000 singing Blues. There have been some teething problems and debate has raged over the capacity, but ultimately it is a truly world-class stadium. Handsome, too, what with the brickwork that is in keeping with the surrounding historical buildings. I also love that the Grade II listed perimeter wall has been restored. This stadium has the opportunity to put us as a club back on the map, particularly when we host the Euros in just over 2 years' time.

However, when my son's clients from overseas come to visit Liverpool and see our magnificent new home from outside, all they see are the words Hill Dickinson. We paid £800million to build it, so how much are they paying us to essentially take ownership of the branding of our new home? I think the word Everton only features in tiny letters on the small Everton crests. These can hardly be seen from the road or the river, but the words Hill Dickinson can be. I've heard that they only pay us around £10million per annum, but that can't be correct?

I make this post not to cause mischief, but to ask a genuine question. If they are literally paying for the stadium over the course of a decade, then fair enough. But £10million seems like relative pocket change

 

[allen]

Hill Dickinson is synonymous with Everton now, not the other way around.

It's such a little-known brand that I bet most people who hear the name assume it's a place name like Bramley-Moore was considered to be.

It doesn't sound like a sponsor, it sounds like the name of a stadium - which, as far as I'm concerned, is the best outcome for stadium sponsorship from our perspective.

 

[joebyrne1878]

What a load of nonsense. Who cares?! They’re a Liverpool based company paying for their right to advertise.

Everyone from the city and beyond, football fan or not, knows that it is the new Everton stadium. The Everton badges on the side are huge. The ground is a spectacle to behold, even with the name branding.

Everyone wants Everton to return to the glory days of being competitive but refuses to acknowledge that football is now a money game, we need the sponsorship money.

Ultimately, I couldn’t care less what the name of the ground is, as long as we win on the pitch.

 

[Seathestars]

By all accounts at the time the deal of ten million a year was one of the biggest in football, I think it was called out as top ten in the world, maybe number eight or something, which given our recent performances and lack of European football was very good work, even if there are no additional exposure perks.

Ultimately if we do the right things on the pitch like getting convincing wins at old Trafford in bizarre circumstances and winning three in the last four, we’ll get all the media attention we need!

Don't talk sense please mate.

 

[allen]

Sad to say but it's not really Everton,s ground but the ground where Everton play their home games.

This is tremendously over-the-top guff.