Just what are we getting out of our relationship with the Hill Dickinson company?

[wandyr79]

Strange question this. We are getting cash. Nothing more.

Sponsorship isn’t so that another brand can give us exposure. It’s so the brand who is paying gets exposure.

This is exactly it. Just don't get the 'what are we getting out of being sponsored by a company' question?

Now and again, there is some kind of mutual benefit. Chang may have given us exposure in another market, but it will still have been skewed towards the sponsor getting more out of the deal, other than money paid to us.

 

[Thomasc]

Friends with benefits?

 

[Neiler]

I think we have to be realistic to be honest, when we needed to sign this deal our profile and commercial reputation was in the toilet. In many ways we are still recovering that.

I wouldn't say Brand were beating the door down to be assoociated wit us.

In that context and value its a good deal.

 

[GrandOldTeam]

Naming sponsorship isnt an easy gig nowadays...

 

[Ste2018]

A global search for a stadium sponsor and we found a company with their head office roughly a mile away from the stadium.

 

[Timhowardsswearbox]

A global search for a stadium sponsor and we found a company with their head office roughly a mile away from the stadium.

We find our sponsors the same way we scout our players

 

[dockroad]

Naming sponsorship isnt an easy gig nowadays...

I was just going to post this article . Some not very convincing comments by Mr.Scotcher ,mostly corporate bull crap. For example - '' We felt like the storytelling capability was so good that it was worth some intelligent conversation with the leaders of Hill Dickinson.'' These consultants move from job to job somehow enhancing their reputation while doing very little .

 

[RichCee123]

We find our sponsors the same way we scout our players

Our head of legal used to work for them, you mean?

 

[RichCee123]

Telegraph still reporting it was ‘reportedly worth £10m-a-year over the next decade’ but GOT journalists reports it’s £3m-£6m.
Wonder who’s right!

 

[Drico]

A global search for a stadium sponsor and we found a company with their head office roughly a mile away from the stadium.

"Knows the city..."

 

[pfim]

Naming sponsorship isnt an easy gig nowadays...

I thought they were just being patient?

 

[Joey66]

Its a Dickenson's Deal - { Gets Coat }

 

[allen]

Naming sponsorship isnt an easy gig nowadays...

I can't get my head around Spurs' strategy over this at all.

At first, it seemed like they were just setting their asking price too high. I couldn't understand why they hadn't lowered their price and made more than the zero they're currently getting for sponsorship.

Then, I saw people making the argument that the real value to Spurs is getting their name out there for NFL games. The idea being that they are increasing their own brand awareness in another market, in the same way stadium sponsorship is intended to work for any brand.

I could kind of see that having value in and of itself.

But now, seeing this, I'm back to my initial line of thinking.

They've missed out on 7 years of sponsorship money. I'm sure they'd at least have matched the purported £10 million per year from Hill Dickinson.

£70m+ is so much revenue to have missed out on because you'd set your price too high and didn't reassess at any point in the intervening years.

 

[davek]

"Speaking about Everton’s Hill Dickinson deal, Scotcher said: “When we talk about what that venue was and how we took it to market, it was [positioned as] a sports and entertainment destination where Premier League football was on the menu...We talked about it less as a football stadium, and more about a fully programmed 365 sports and entertainment destination. "

There it is.

That's what we're dealing with.

So nice to know that Everton games are still on the menu at the stadium that this club's supporters are having to pay £800M for.

What a world we live in. Football is one of the items on the menus at a football club's stadium.

These 'kin parasites need chasing out of the game.

 

[pfim]

"Speaking about Everton’s Hill Dickinson deal, Scotcher said: “When we talk about what that venue was and how we took it to market, it was [positioned as] a sports and entertainment destination where Premier League football was on the menu...We talked about it less as a football stadium, and more about a fully programmed 365 sports and entertainment destination. "

There it is.

That's what we're dealing with.

So nice to know that Everton games are still on the menu at the stadium that this club's supporters are having to pay £800M for.

What a world we live in. Football is one of the items on the menus at a football club's stadium.

These 'kin parasites need chasing out of the game.

The whole point of marketing it as sports and entertainment destination is so that the club and supporters don't have to pay 800M for it.