Just what are we getting out of our relationship with the Hill Dickinson company?

[wandyr79]

Strange question this. We are getting cash. Nothing more.

Sponsorship isn’t so that another brand can give us exposure. It’s so the brand who is paying gets exposure.

This is exactly it. Just don't get the 'what are we getting out of being sponsored by a company' question?

Now and again, there is some kind of mutual benefit. Chang may have given us exposure in another market, but it will still have been skewed towards the sponsor getting more out of the deal, other than money paid to us.

 

[Thomasc]

Friends with benefits?