Because it wasn't a great free kick at all. Pickford has been by far the best Everton player in the last 5 years and has won us far more points than he's lost us. However he had a huge wall and a sleeper underneath which would have meant it would have needed to be perfect to go in over the wall. So all he needed to do was focus on his side so it has to be a keeper mistake there. If he stands still on his side he catches it or at worst parries to safety.
This.
Not for the first time has he second guessed his own wall placement.
You can only do so much against some free kicks.
There are just some, given the width of the goal that you couldn't reach if the kicker told you where it was going.
But if you set the wall then step a yard behind it, well you can dive but you can't fly.
You have to guard your half of the goal and trust the wall.
Pickford was not only out of position, Fernando's did him like a dinner - he was wrong footed - the only part of him that moved was his neck watching it fly past him