Weirdly (or maybe not) I barely ever use the word Goodison? I generally say "I'll see you at the match" or "I'm going up the ground". So personally they could call it the haribo starmix stadium for all I care, so long as they pay an eye wateringly large fee for the privilege?
We all know naming rights would purely be a FFP exercise.
The club has transfer funds but is hampered by wage budgets restrictions due to a lack of success on and off the pitch for years.