I think on the stadium its a case of pretty much getting as far as we can in one year. A lot of work went into the purchase agreement with Peel, and the guarantor agreement with LCC, and I am sure that relocation options figured very prominently in Moshiri's pre-purchase due diligence. The financing method seems to be innovative and well considered, leaving more freedom for transfer spending. Stating the obvious, delivering this in the next 3-4 years is Moshiri's single most important task.
On transfers, he has only had two windows. The first amidst a period of profound change in personnel so I can find justifiable reasons for an underwhelming performance. The January window is a law unto itself, we did ok if nothing spectacular. It is difficult to set a benchmark for what will exactly constitute a successful window although should the majority be left with a sense of disappointment and frustration come September 1st, for me that will be a black mark against his stewardship.
We are at least 4-5 signings short of a squad capable of being in with a genuine shout of UCL qualification. For once, I want to see us get the bulk of our business done early and new players being integrated into the squad when pre-season games start. Gaps in quality need to be filled, and ideally we would buy before we sell, rather than a strategy which is tailored in the opposite direction.
Aside from this, my biggest areas of concern remain the lack of change at board and executive level, and the continuation of a shoddy PR and communications regime. On the first concern, I can understand Moshiri's hands may be tied until at least the granting of PP for Bramley Moore. Fair enough, but I still would have thought we could have appointed a Commercial Director to lead in that area, and spearhead the drive to increase revenue and sponsorship. The blurring of the lines on the football business side between Kenwright, Elstone, and Walsh also caused us significant difficulties last summer. I hope steps have been taken to avoid a repeat.
On communication, I can understand why Moshiri would use a tabloid figure like Jim White to be able to talk directly to a wider audience, both Evertonian and non-Evertonian. However, aside from his introductory remarks in the first matchday programme and comments at the GM, I still have a sense that we could have gotten a better feel for what he wants to achieve with us, aside from sweeping comments and generalisations.
I would have liked to have seen an in-depth interview on the website, and/or an interview with one of the more respected broadsheet football journalists, someone like Paul Joyce, just to put some meat on the bones a little further.
Overall though, I think much has been achieved and a lot of the key preparatory week done or initiated, to enable us make steady progress on and off the field. Steady if unspectacular. I like what little I have heard from Moshiri in the main, clearly he is a very clever and talented man, very much at home in the world of high finance and deal brokering, and perhaps most crucially of just getting it done. That alone, is what we have lacked most in 25 years.
I would have gladly settled for where we are now after 12 months.