It isn't necessarily that, it is essentially the control of the information and its perception. It isn't difficult to sway opinion if you have an agenda and the means.
I voted leave for democratic reasons. Yet I am painted as some neo con nazi because, as far as I know, 17.5m people voted leave on the basis of immigration, which patently isn't true, but depending on which newspaper (sic) you read that would be the perception. It fits the narrative of the entire country shifting to the right and props up the plans, somewhat psychologically, of the current government. It is a sense of acquiescence, and as far fetched to some it may seem, does smack of 1930s Germany.
All the conditions for a fascist state are actually in place, in this country, right now. As they are across Europe.
The whole continent is shot. I'm actually at a loss as to how to redeem it, short of a bloodless revolution.