The Conservative Party has got some new graphics and they’re pretty gaudy and childlike - one even uses the notorious "Comic Sans" font.
But what if the whole point of these memes is that they look awful so that people share them in a mocking way?
Let’s face it, an image of Boris Johnson saying "Get Brexit Done" or some other slogan he has said many times before it is hardly likely to go viral – unless you make it look weird.
In the Australian election earlier this year, Scott Morrison’s Liberals did surprisingly well and "boomer memes" - as this style of message is called - were partially credited with the campaign’s online success, according to Latika Bourke who is a London-based journalist for the Sydney Morning Herald.
The consultants who ran it – Topham Guerin – are now working for the Tories.
So expect more dodgy memes.
If you are sharing them to make fun of them - or, indeed, to discuss the party's latest social media ruse - this may be exactly what the party wants...
