roydo
in memoriam - 1965-2024
They are caught up in the success of their land rover product lines. The market for 4x4 SUV vehicles is continually growing, there are more rr on the road than ever. The overall car market is changing as executives and families go for suv’s, pick ups and cars that are just more fun. Tastes are changing......
When a small part of JLR/Tata were a client of mine in a previous life, the mark up they could charge for especially the Chinese, but other foreign markets, was in part because they could still trade on the Made in Britain tag. That was a few years back mind, but as you say, tastes are changing.
