I didn't say he didn't care about it at the time that it happened, I was talking about his action of putting the shirt on. You've got two options:
a) He thought about Hillsborough when the sponsorship opportunity arose, and decided his trip was more important
b ) It didn't cross his mind at the time, which I don't believe for a minute.
Neither option is great really.
Yes you did; what you meant to say was 'he wasn't that arsed about what the rag printed'; because the tragedy and lies are 2 very different things.
And please to tell me what qualifies you to tell us what was going through his mind; he did the trip for Cancer; he lost his mother to it and his father was suffering from it; so maybe is trip was more important to HIM