Personally I think it’s down to a few different mistakes.
Firstly Moshiri has come in, he’s signed off our debt, and done plenty of other things behind the scenes. However, he is not a football man, and doesn’t have the experience of being top dog when it comes to a football team. None of the people he’s brought in around him are football men, they are just his trusted mates. Hopefully he learns from his mistakes and improves.
Secondly the clubs plan clearly hasn’t worked. Steve Walsh was a man no fan had heard of when we brought him in. His only accolades seemed to be finding Mahrez and Kante, and Alex Ferguson saying nice thinks about him. He worked with a manager who didn’t seem to want him (Koeman) and has been an unmitigated disaster. 3 disasterous windows and a manager later, he is still around and his best mate is our manager, so Walsh is now seemingly untouchable.
Thirdly, we are obviously desperate. We compounded that by bringing in Allardyce and his back room staff who are failed premiership “managers” or one of the least popular figures the club has ever had working for them. Other clubs have clearly picked up on these failures, see what is reportedly going on with the Tosun deal, the Sigurdsson deal and/or price and the Barkley debacle. Clubs and players know they can take us for a ride, because they know in the end we will back down or just pay the money.
We’ve become the little fish in the shark tank, and it’s our own fault.