I think this season has exposed a fundamental uncertainty about what Everton wants to be.
For all the talk of progression, there still appears to be no clear alignment between the leadership, manager and supporter expectations.
A month ago there were genuine conversations about whether Everton could push towards the Champions League places; now there is a realistic chance the season ends in 14th.
All the internal narrative has been about pushing onwards and a Moyes has talked up (somewhat reluctantly) the possibility of Europe and it's been within reach for a good portion of the year (it still was yesterday despite a month of poor results). The manager has voiced his frustration about recent results. So european football must have been be the expectation at some stage this year and certainly should be for next year, even if it wasn't at the beginning of this season.
The media narrative around the club has been that Moyes has done a great job moving us from relegation candidates to mid table. Ultimately though, this season should be looked on as a series of wasted opportunities in results and squad management.
Players we spent months courting for high fees have been poorly integrated, publicly talked down and pushed down the pecking order in favour of players playing out of their natural positions and in McNeills case, a player we were actively trying to sell.
Understandable if the plan is to use a year of development to mould youngersters into 1st team ready players - but the emphasis appears to be that the skills and attributes that made the club spend heavily on them last summer, are now considered liabilities to a manager with a tactical system that requires discipline and collective effort over individual skill and attacking intent.
Dibling, Aznou, George, Rohl, all bought with exciting profiles, have barely featured in a team that, despite being within touching distance of European football for months, may well finish 14th. Some may look at midtable as progress, but 14th where we have underutilised younger players feels like underwhelming stability at the expense of long term planning.
That reflects poorly against the manager and, if that is unaddressed, is a failure of the club leadership, because we are approaching a summer where we must get recruitment right, we cannot afford expensive signings recruited without a clear plan for how they fit the manager’s system.
If, as is reported, Moyes has final say and signs off on all these players, then he should shoulder responsibility for poor recruitment last summer and if he's allowed more money this summer, the club needs stronger recruitment oversight and clearer alignment between recruitment and manager.
Because among fans, ambitious rhetoric will not tolerate conservative execution.
There is little point in the club recruiting exciting young talent if the manager neither trusts their profiles or plays a style that suits them and if the club wants to talk like an ambitious project, it cannot have a manager who manages like survival is still the primary objective.