Well I mean Rogan gets paid regardless by Spotify mate, so not sure there's any additional financial incentive there. He got the biggest ever deal when they bought him out. Any profits go to Spotify now?
But yeah, just like any media they draw clicks etc. I think Young is like Piers Morgan - an old fashioned, Tory, wind up merchant of the highest order. He's a prat.
Rogan has some pratish views but at the end of the day he's completely different. Brand, I don't know enough about. But the tendency to lump people who are actually very different in together isn't healthy IMO. I don't use Rogan as a source for information, but I do occasionally listen when he has an interesting guest on. If I am not quite sure on what that guest has said, I go check it out - hence why I posted that vid in here earlier.
When he had Sanjay Gupta on, it was a great interview/conversation, but even Dr Gupta was a bit biased and wouldn't budge from his beliefs even when presented with contradictory evidence. It's two sides of the same coin really. McCullough, though, came across as arrogant and steadfast, which is why I had doubts. However, his comments on the myocarditis risk, which is his area of expertise, were interesting.