Won't somebody think of the mild !
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Can bitter follow Guinness in winning younger drinkers?
Traditional bitter remains profitable for pubs but faces declining volumes in the on-trade as stout, lager, and alcohol-free beer gain ground. Despite this, some brewers argue bitter could appeal to a new generation if positioned with the same confidence that has helped drive stout's resurgence.www.thedrinksbusiness.com
I’m really surprised that there’s not more effort going into making lower strength ales - around 2.8% to 3.5%, as younger folk seem to want to drink lower strength stuff.








