The fact that Leighton looks so uncomfortable, and yet is acutely aware how sensitive this is, shows what a top guy he is. Baines is right that it's insignificant compared to the loss of his wife, but this is something that family will never forget; that the club did something like this at the grieving husband's lowest point. An absolute fantastic gesture.
Yeah, it was publically released, but that wouldn't be without the family's wishes, and I doubt recording it on their camera's would be the same. They have this video for a lifetime now...
I *heart* you, Leighton Baines..