I'll submit a local favorite. You literally have not lived until you've had Gooey Butter Cake. It's a St. Louis thing. I have no idea why it's not world famous, but it's sex in a pan.
http://en.wikipedia.org/wiki/Gooey_butter_cake
Gooey butter cake is a type of
cake traditionally made in the American
Midwest city of
St. Louis. Gooey butter cake is a flat and dense cake made with wheat
cake flour,
butter,
sugar, and
eggs, typically near an inch tall, and dusted with
powdered sugar. While sweet and rich, it is somewhat firm, and is able to be cut into pieces similarly to a
brownie. Gooey butter cake is generally served as a type of
coffee cake and not as a formal dessert cake. There are two distinct variants of the gooey butter: a bakers' gooey butter and a cream cheese and commercial yellow cake mix variant. It is believed to have originated in the 1930s.
[1]
The St. Louis Convention & Visitors Commission includes a recipe for the cake on its website, calling it "one of St. Louis' popular, quirky foods"; the recipe calls for a bottom layer of
butter and yellow
cake batter, and a top layer made from
eggs,
cream cheese, and, in one case,
almond extract. The cake is dusted with
confectioner's sugar before being served. The cake is best eaten soon after baking it. It should be served at room temperature or warm.
[2]
The cream cheese variant of the gooey butter cake recipe, while close enough to the original, is an approximation designed for easier preparation at home. Almost all
bakeries in the greater
St. Louis area, including those at local grocery chains
Schnucks and
Dierbergs, use a slightly different recipe based on
corn syrup, sugar and
powdered eggs—no cake mix or cream cheese is involved.
Origin and popularity
A legend about the cake's origin is included in
Saint Louis Days...Saint Louis Nights, a cookbook published in the mid-1990s by the
Junior League of St. Louis. The cake was supposedly first made by accident in the 1930s by a St. Louis-area
German American baker who was trying to make regular cake batter but reversed the proportions of butter
[3] and flour.
John Hoffman was the owner of the bakery where the mistake was made. The real story is there are two types of butter "smears" used in a bakery: a gooey butter and a deep butter. The deep butter was used for deep butter coffee cakes. The gooey butter was used as an adhesive for things like
Danish rolls and
stollens. The gooey butter was smeared across the surface, then the item was placed in
coconut,
hazelnuts,
peanuts, crumbs or whatever was desired so they would stick to the product.
Hoffman hired a new baker that was supposed to make deep butter cakes, but got the two butter smears mixed up. The mistake wasn't caught until after the cakes came out of the
proof box. Rather than throw them away, Hoffman went ahead and baked them up. As this was around the
Great Depression that was another reason to be
thrifty. The new type of cake sold so well, Hoffman kept producing them and soon, so did the other bakers around St. Louis.
Another St. Louis baker, Fred Heimburger, also remembers the cake coming on the scene in the 1930s, as a slip up that became a popular hit and local
acquired taste. He liked it well enough that Mr. Heimburger tried to promote Gooey butter cake by taking samples of it with him when he traveled out of St. Louis to visit other bakers in their shops. They liked it all right, but they couldn't get their customers to buy it, with reactions tending to regard it as looking too much like a mistake, and "a flat gooey mess".
[4] And so it remained as a regional favorite for many decades.