Every set of fans think they get a rough ride by the media and are the most persecuted bunch out there. I can't think of a single Man U fan I've ever had a conversation on the subject with who doesn't think they're the most picked on team in the country by pundits and journalists alike (seriously). People hear what they want to hear and most of the time, that's criticism so they can rally against it and create an us against them mentality (the lot across the park exemplify this the most).
Truth is, I think we'll get an even spread. Just using Gillette Soccer Saturday panel as an example. Merson is usually a fan of us and if he does criticise us, it's usually more than valid. Le Tissier can be up and down with us, doesn't really have his finger on the pulse of the club, but usually represents the average neutrals perspective. Thompson, ironically, probably knows us best. He gets in the most cheap shots and unnecessary digs, but, most of the time this can be taken as banter and as long as his point isn't drawing a direct comparison between us and Liverpool, he'll probably get it right. Whereas Charlie Nicholas is someone I see as bias against us. For whatever reason, his opinions on Everton always strike me as negative and are far more serious and demeaning than the small jabs Thompson takes. Add to that he's never been a fan of Martinez (he was calling for his head at Wigan for years), I'd expect his is the opinion that's going to most rile people this season (and be used as the example as to why sky/the media are out to get us).
As goes the footie journos, the one thing twitter has really opened my eyes to is how they care most about their own clubs and opinions on others just flow from that. So we'll get criticised and complimented by them in line with how we're affecting their clubs.