My 3 choices were redevelop Goodison, increase commercial/sponsorship revenues, and maintain a strong commitment to Everton values.
Compared to most of you, I'm an outsider. Only been following Everton for a few years. Live in USA and never been to Goodison. Haven't been part of previous discussions about sorting out a new stadium, King's Dock, etc. So my perspective is one of someone who hasn't spent his whole life as an Evertonian. Or, maybe more appropriately, it took me a long while to realize that I was an Evertonian.
Redevelop Goodison: Consensus seems to be that keeping Goodison as-is won't work. Again, I am in no position to argue otherwise. In discussions about the Moores/Noell takeover, there's been lots of talk about baseball. Makes me think of Wrigley Field, Fenway Park, and Yankee Stadium...old stadiums that drip with history. Many baseball fans make a pilgrimage to these places even if they're not fans of the teams they host (which is understandable...) just to experience a game there. In my naive mind, Goodison could hold that same kind of sway over football fans, provided that its stories are told through an effective marketing campaign. A renovation that maintains the character of Goodison seems idyllic to me. My fear would be that a move into a new stadium would usher in a fan experience that isn't much different from one you'd get at any other modern stadium. It wouldn't be anything unique. Maybe I'm wrong, but that would be my fear. Or maybe I'm just a selfish beaut/blert/texan/etc. who wants the experience of taking my child to Goodison to see Everton in person.
Increase commercial/sponsorship revenues: Seems fairly self-explanatory. Everton do a crap job of this. More revenue is a good thing. Can be used for improving the team and buying plane tickets for certain players to visit the Colorado area.
Maintain Everton values: The history, community involvement, and values of Everton are what drew me to the club. Not Tim Howard or Leighton Baines or Wayne Rooney or a certain style of play. Nil Satis Nisi Optimum. Recognizing that football is also a platform to affect positive change in the lives of fans and the surrounding community. Did you see how happy George Shaw has been? The kids at Alder Hey? It brings a tear to my eye to know that the club and its people (most of them, anyway) recognize that they are in a position of privilege and have the ability to make real differences in the lives of those who are not as fortunate. To me, the values are what make Everton what it is. Lose those values and the club no longer has a direction, or at least little that makes it unique.
Apologies for being long-winded. But those are my reasons. COYB