njligernj
Player Valuation: £15m
- If King's Dock was happening right now (the initial development) and we had an average or even really good squad I'd say focus on King's Dock because it's such a rare opportunity that won't exist if we wait.
- Having players like Lukaku, Del, Barkley etc. at Everton is a rare opportunity that won't exist if we wait.
The extra 5-10m from a new/redeveloped Goodison isn't going to help us sign anyone exciting if we're finishing 12th.
(Also in terms of the stadium you can't buy the story of Goodison -- it's perfect for our "brand" [sorry].)
So the squad is by far my first choice; followed by redeveloping Goodison ... then the rest is just stuff they should be doing. Developing corporate, match-day and merchandise revenue is just a basic part of their jobs. I realize the current regime did such a horrific job it seems like some special point of focus but really it's just the job. It's not actually a thing which should be noticed at all by supporters -- it's only the current regime's failures which shine a spotlight on this. Generally it's boring stuff we shouldn't worry about.
Deciding to invest initially more resources into the squad than the stadium is a strategic decision I feel compelled to encourage; I'll be excited about new owners if developing those other revenue streams was just standard operating procedure that goes without saying.