bluestevon
Player Valuation: £80m
Conspiracy theory time!
On the subject of the old "Go woke, Go broke" nonsense, I recently received a breakdown of some royalties I am owed for music I've put out earlier this year (no bragging, it's barely into 3 figures) and I've been trying to get my head around advertising revenue breakdowns via youtube and song licensing revenue via Instagram and TikTok.
It's all very complicated, especially how certain pieces of media can get caught up in the mysterious algorithm and become "viral" overnight.
One thing I've found is that the algorithm is based upon current trends and content can move up or down the pecking order based on views and more importantly interactions.
This is the important bit.
The algorithm does not differentiate between positive and negative interactions. So, for example a Youtube video that gets 100,000 likes and loads of positive comments will get the same boost in the algorithm as one that gets 100,000 dislikes and lots of negative comments. An interaction is an interaction regardless.
I'm beginning to strongly suspect that a lot of big companies are putting gender non-conforming people and queer people front and center of their advertising campaigns, not because they are trying to be liberal or progressive, but because they are intentionally rage-baiting conservatives.
Nothing... NOTHING will get your new advert shooting to the top of the viral algorithm faster than 1 million angry conservatives 'smashing' that dislike button and screeching "I'm never buying your product again! Go WOKE Go BROKE!" into the comment section, before sending the link to all their friends "LOOK AT THIS BLACK MAN PRETENDING TO BE A WHITE WOMAN ON THE NEW NIKE ADVERT, WE ARE BEING REPLACED" etc. etc.
So in short, if you see something on social media or on youtube that angers you, ignore it or block the account. Jumping into the comments to give the creator a piece of your mind is giving them the exact boost in the algorithm they were looking for in the first place.
Yup pretty much spot on assessment. You'll also start seeing studios and creators using ai to generate interactions - likely already been happening for a whilst that.
The algorithm can also be manipulated itself depending on what they want to promote or bury artificially.

