It seems to be mainly Liverpool fans struggling with these concepts. They seem to think because everyone loses money, they all lose money equally so the same hierachy is kept. Recessions in general don't do that. They are uneven and generally mess up the existing structures.
It's a bit patchy, but essentially 6 clubs rely more on sponsorship and gate receipts. The deeper the recession gets, and the longer grounds are shut the worse it gets for them. 14 clubs rely on TV revenue. If football keeps going ahead, even in empty grounds, and in a wider recession, it benefits those clubs. I bit of a simplification, but essentially true.
It is why Everton are very keen for it to move forward, and really not massively bothered about empty grounds. As a business, it's not that important. We would lose in 1 months games from Sky, what we would lose in a seasons games across a season.
In all honesty, I don't think people are as yet grasping the nature of the recession we are heading into. Lots of LIverpool fans are just assuming it blows over quickly. There is an assumption because they were well ran pre recession, those same businesses practices mean they are well prepared for the recession. They are not. They are probably the club who have gambled the most on the continued growth in revenues (favouring big contracts, with long deals on high wages, in the hope they gain transfer value).
Retail spending was down 80% last month in America. Right at this moment, Addidas, Nike, Reabok etc are all having crisis meetings, where it's being spelt out to their people in marketing and procurement that savings will have to be found. Outsourcing will be scrapped, and frankly massive sponsorships will become challenged. It will just be a very quick dictat, either secure a massive reduction or terminate it.
Contracts are never water tight (as New Balance have found) but when you've essentially breached contracts in a range of ways (no games, games out of season, empty stadiums, commencing the contract late) you haven't really got a leg to stand on.
As a final aside, more broadly-the league will become more even. I did a quick exercise in placing certain reductions in income, and I suspect we are moving from a period where the turnover gap from biggest to smallest will have gone from 5 times to around 3 times (depending on how severe you feel commercial revenue is hit). That is assuming all European monies are paid too, for both last season and next season-which given where we are looks highly unlikely. Again with UEFA, if the CL doesn't get finished, expect 50%+ of the prize money to drop (as a best case scenario). They may recoup no money, or minimal amounts which they use to pay their own staff with minimal left for clubs.
Ironically the desire to void this years competition is about as stupid demand as you can get for Liverpool fans, who are waiting nervously on about £80million due.