For ****'s sake. Just make the Champions League do what its name suggests and make it "Champions" only. That way, you would have the likes of Manchester United, Barcelona, AC Milan, Bayern Munich, Arsenal, Benfica, Valencia, Schalke all competing in the UEFA Cup or Europa League, whatever it gets called. There would then be a lot more prestige in winning the bloody thing.
They won't agree to that in a million years. You might as well propose an idea where all the big clubs just take their profit at the end of the year and split it evenly among all football league clubs.
What if we had one team in the Europa League composed entirely of the best footballing unicorns? There would then be a lot more prestige in winning the bloody thing.
But how could it continue to call its self champions league? Currently even that's tenuous at best.
I'm aware football fan standard opinion is that the semantics of a "Champions" League are incredibly important. # 2 in the league are no more champions than # 5. Regardless change it to European Cup again if you like. I don't care what it's called. They should change it to be called the "32 Club Champions League" right as they expand to 64 just to [Poor language removed] people who take names too literally. Are we renaming Great Britain?
It doesn't make sense mate. The revenue would be lower simply by the virtue if their only being a handful of teams in it. Can you really imagine Real and Barca being happy with a tournament where only one of them could play In it every season ? Too many powerful teams would miss out.
Exactly. Brennan nailed it. It's not just pointless to suggest a Champions (only) League and newly expanded Europa but it's disingenuous too. Nobody watches the Europa Cup right now. Loads of people say "no keep things as they are" and then proceed to not give a crap about the Europa. It has no prize money for a reason -- it's because casual fans don't care about it (I know people who watch every Champions League match day and literally are not even aware of the existence of the Europa League).
If I were inventing European football I would quite possibly think it was a good idea to create a Champions League and a Europa League (but I might not name them that to avoid angering pedants). That said, after a few years I would realize, "Wait a second, we are putting all this time and effort into this Europa league and nobody cares about it. Why bother? Because it makes more sense on paper? Because it *feels* right to do it this way? Well, since I'm not completely deranged I don't think that way so let's merge them and give more money to clubs like Everton ... their fans would never be against an idea to expand the Champions League and deliver tens of millions in extra revenue and perhaps be that club's absolute last realistic chance to get back into the modern day big clubs would they? ... what's that? ... they are? ... because it's technically called *champions* league ... oh yeah that's a great reason to turn down tens of millions ... good call."
Remember the "Europa" itself was an attempt to "re-brand" that competition and make it more important. It failed for the same reason the Prem makes billions more than the Championship. Oh ... the "Championship" ... something that was also re-branded because it was the second-tier competition. How did that work?
Very few people care about how it *should* be done or what's *proper* football or how it was better in the 70's or 80's ... they want to watch the top competition and they will ignore the second-tier and watch the top-tier whether it has 16 teams or 64. If it has 64 we might be in it so let's hope it's 64.