To a large extent, outside the top six in particular, every club is hoping to hit on some winning formula, things are done and decisions made but as with the position we are in now, we are hoping to stumble on a gifted manager, who can sign talented players, and propel us upwards. That "strategy" makes us no different from Newcastle or West Ham, however much we like to think otherwise.
I am not equating us with those clubs either, just to say that I have not particularly seen evidence of any plan or implementation of a plan, that makes us different to them in the here and now.
We had somewhat of a big moment, with Moshiri's arrival, and then preceeded to fall into the same trap that clubs before us have experienced, no coherent transfer strategy, and throwing good money after bad.
If you want to predict the future, then look to the past. It will be difficult but not impossible to buck the trend of the last thirty years which has seen Everton engage in what is really no more than a managed decline.
The question now is, are we doomed to our fate, are we institutionalised as a club to stagnation, or can we really and truly do something to break the stranglehold of the sides above us.
This is something I have yet to see or hear from Moshiri. We have started hiring and firing managers with regularity, and are about to hire our second DOF in two years. Decisions are only justified if you get them right. Bournemouth could hire a DOF. So could Leicester take on another new manager.
The conclusion if there is one, is that we stand or fall by the decisions of Moshiri and the board. The stadium might act as the catalyst for a new period of growth and expansion, leading to success on the pitch. So might the appointment of a competent, industry-expert CEO.
But Moshiri actually has to plan for success, and structure the club accordingly. Everything that is done at GP and FF, every miniscule thing, has to be geared towards improvement and achievement. The whole club has to be lead from the front, from the top down, and we move forward as a whole unit and make the best decisions with the information and resources available.
In that respect we sorely lack top class, driven, talented individuals, and until we get them, then its more of the same whether that's under Allardyce, Fonseca, or anyone else. If we get the right people, then the residual strength of our name, what's left of it, might be ripe to capitalise upon and see us compete.