They're replicating what happens at pop concerts these days. The ticketing companies apply a lot of fees and upsell popular tickets, and then the revenue is split between the venue and the ticketing company. Personally I have a ceiling price and won't pay more, but it's supply and demand. I do think the owners have underestimated the number of supporters we have though.
The owners in situ currently are not the same as the ones petitioned to make BMD 60k.
There are opposing business reasons, build it 53k and have constant demand, so every ticket is a hot ticket and there's always a draw vs build it 60k and just about sell out say half the fixtures for the season*. (*this last part is pure guesswork).
We're a month into having the new ground proper, the support is still settling in and the accountants are analysing the revenue streams*. A lot of the teeth grinding reminds me of the transfer thread, the "I want it now" attitude of signings made is echoed in the expectation for perfection at BMD. Tempering expectation is not many football fans primary thought.
Let's compare for example, 'club wembley', every blue ribband event is a fiasco because the primo half way line seat block is empty 10 minutes before HT and 20 minutes after the SH kicks off, the brass in those seats are busy filling their faces with canapes and champagne. They're not sports fans, they're there to network and rub shoulders with other business persons.
This is modern sport now, Bill got pelters for his stories about the boys pen, but those generations are starting to dry up, soon there will be even fewer that remember terrace standing and the surge of the crowds. Football was killed when it became all seater, the pasteurised, homogenised, sanitised product on offer since doesn't have anything in common with the roots of where the modern game grew from. Money, and greed, and the cut throats of the common person that used to be allowed an interest. That's the spectacle now, a perversion.
Happy new season 2025-26 everyone.