Well they wouldn't be doing it if we were established top six. The underlying message is that Everton are not good enough for Reinier, only they're too polite to frame it in those terms.
I suppose its a sign of progress of a sort that the "who do Everton think they are?" narrative now has an international element, rather than being confined to the likes of Watford, West Ham, and Wolves.
A large proportion of the Celtic fans comment pieces when we were linked to Kieran Tierney last year were of this ilk, that he was "too good" for Everton and as such selling him to us would represent a huge waste of talent. There didn't seem to be that slant in the run-up to his move to Arsenal, and therein lies the difference in perception.
The completely logical idea that a club in our position shouldn't be content to accept the status quo, and should want to improve and show ambition by signing better players than what they already have seems entirely lost when dealing with fans with a chip on their shoulder, wherever they may be.