I've been to Ibrox a few times. Reminds me of Goodison Park, but bigger and tidier. And with it's fair share of moaning bastards. The difference though, is that, there is way more of them moaning gits, and they moan their ass off when the team is winning. Makes for a cracking atmosphere mind.
Man Utd fans come with an arrogance of winning 20 league titles, Rangers fans come with an arrogance of winning 54.
They will not expect anything less than 2nd place and rightly so. After-all, they fill their 50,000 seater ground week in week out. So I wouldn't hold my breath with Steven Gerrard being given "time".
Hibs and Aberdeen are no pushovers. With two decent managers. It's certainly not going to be easy. Added to the very thought of Celtic going 10x title wins. He'll need to start winning, and quick.
It will also be interesting to see just how much transfer funds he'll get.