The expression "vote with your feet" is somewhat appropriate advice in this instance. I, like many others, will be refusing to purchase anything with the new crest on. Which will ultimately have a very noticeable affect on the clubs income and the club will be forced to reconsider the crest.
Do not be so naive to think that anything will be changing over night or even this season. No petitions or pickets will change that. The club have invested an awful lot of money in this badge, in both its design, branding and distribution.
It is emblazoned on thousands of kits that have been manufactured and distributed to the leading Sports retailers, stocked and ready to be sold ahead of the 2013/14 season. Likewise money will have been invested into branding this new crest on to other merchandise including cups, calendars, clothing, the lot - much of which has started to go on sale in Everton 2 on Sunday.
These will not be recalled and amended to appease the growing unrest. I gather this rebranding has been a long time in planning and the financial implications of backtracking at this stage is something the club cannot afford to consider.
