New kit 2017/2018

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Thought they said they had consulted fans on the design

I don't remember for definite, but didn't think that was for the fisher price one.

If it was... yeesh...
They consulted the Fans Forum who are obviously all tapped in the head.

https://www.nsno.co.uk/everton-news/2013/05/elstone-promises-more-consultation-on-badge-re-design/

He said: “Clearly the weekend’s response has meant that we have reviewed how we went about the whole of the re-design process and whilst many objectives were achieved, we recognised we missed the key part out. Our Chairman had demanded widespread consultation and we stopped short of that. We talked to our Fans’ Forum, our commercial partners and our experienced staff around the Club. That was not enough.
 
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