New Everton Owners: The Friedkin Group

What do we reckon?

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    Votes: 339 24.1%
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This is so spot on.

We had the chance to unfreeze recent history with new owners and especially this new stadium, but they've super-glued it even more to an outlook where mediocrity is the ambition.

It's unforgivable.

The difference in terms of outlook from this time last year to now is stark.

Hope has been replaced by resignation.

The reboot that never happened.

This really is the biggest 'Everton that' moment.
Even the venal Kenwright, for all his many faults, had some excuse: he hadn't the money to be properly ambitious. Sure, he should have sold up - and it was unforgivable that he never really did (he even stayed on when he officially did...) - but his terminal lack of ambition was accounted for by his lack of resource.

That doesn't apply to these new owners. They have all the money they need to seriously improve us and give us something to dream about. But clearly they lack that ambition. That is indeed unforgivable.

Kenwright clung to Moyes because he knew Moyes would give him a good return on, basically, no investment. From his own perspective, that was sensible. These new owners are clinging to Moyes when they really do not have to... That makes them less savvy than Kenwright. That should alarm everyone.
 
Even the venal Kenwright, for all his many faults, had some excuse: he hadn't the money to be properly ambitious. Sure, he should have sold up - and it was unforgivable that he never really did (he even stayed on when he officially did...) - but his terminal lack of ambition was accounted for by his lack of resource.

That doesn't apply to these new owners. They have all the money they need to seriously improve us and give us something to dream about. But clearly they lack that ambition. That is indeed unforgivable.

Kenwright clung to Moyes because he knew Moyes would give him a good return on, basically, no investment. From his own perspective, that was sensible. These new owners are clinging to Moyes when they really do not have to... That makes them less savvy than Kenwright. That should alarm everyone.


Here's my take on TFG:

They want Everton not to be too 'successful' straight away as they know that if Roma are too then eyes will turn to their dual ownership of clubs when both are in Europe. Something that could hit their sale of Everton before they could find more ways of exploiting the fans that could tempt in a high bid from another suitor for the club.

Just missing out on Europe suits them down to the ground for now. Once the revenue streams become mature then we'll see a move to raise the competitive profile of the club, but not before then.

So that means that a platform will be erected on fan exploitation to eventually lead to better managerial appointments and perhaps a bit more cash for players.

I think they have a medium term plan for Everton along those lines.

Getting Europe this season might have resulted in dramatic PL loss of form and therefore that would represent a potential threat to the medium term plan.

Bottom line for me is this: we needed to be taken over by a sovereign wealth fund or owners with that level of cash where money is no obstacle in order to make the easy leap to Europe. We failed to get that and just attracted parasitic capital - which is what TFG are in terms of football investment.

Stuck with this for a few seasons to come, IMO.
 
If you’re not here to fix this go now

That is nothing, if you want to look at a real shameful embarrassing list then you should see the list of teams that have got to a semi final since we last did in 2016.

This is just the League Cup as I can't be bothered looking at the others but the luminaries include.

Hull - 2017
Bristol City -2018
Burton Albion - 2019
Brentford - 2021
 
The move from Goodison was the golden opportunity to become New Everton. New owners, new stadium, new vision.

But we might as well still have Bill Kenwright at the tiller. Moyes is here for life, just as his dad intended. Coleman had to be unglued from the stadium gates. Prentice is still furnishing the Echo with pro-Moyes propaganda. Kinnear is rivalling Kenwright in sentimental snakeoil soundbitery. And Everton remain irrelevant.

Bringing back Moyes was the flaming red flag that many of us suspected it was at the time. Of all the managers in all the world, they went for the comfortable pair of Y-fronts that they knew - or thought they knew. The culture at Everton hasn't changed. It couldn't given the people that remain.

We'll need these fellas to flip us for our next dollop of hope - and then pray we get lucky.
Exactly.
 

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