New Crest Consultation

[Rupert's Tower]

Off the BBC article:
Three new crest ideas will be unveiled on Friday on the club website. Voting runs from Monday 24 September to 1 October. The final design will be unveiled on 3 October.

Confirmation that you are wrong

Monday is the 23rd

Confirmation the BBC is also wrong

 

[TheFinnFan]

Monday is the 23rd

Confirmation the BBC is also wrong

hahhaa

 

[orchard]

Monday is the 23rd

Confirmation the BBC is also wrong

I think there's a difference between 'unveiling' the potential crests, AND the commencement of voting.

 

[davek]

The current shambles of a badge that we have was produced 'in-house'.

Whatever it's costing the club to use the services of Kenyon Fraser, it is the clubs own fault for making such a mess of it in the first place.

As has been advocated by fans groups regarding other matters pertaining to the club, the use of outside services to guide the club may not be a bad thing.

To be honest, I think the club have handled the crest consultation as well as could be expected. They've surveyed 20000 people, and regardless of any cynical views, you don't do that & spend so much time & effort doing that to ignore it. At least they're listening to the fans for once. They don't always & didn't previously, but in this instance its really churlish to fault them.

It wasn't 'in-house' though, they consulted with branding agencies to come up with that monstrosity. That's how they ballsed this up in the first place.

Now they're going with another branding agency 'to put it right'. They've used the precise same process as last time...the only difference being they've widened the base of the consultation in order to hand over a wider range of views on what is and isn't acceptable.

I doubt very much Theo Kelly had even heard of branding let alone a branding agency. He seemed to do ok though.

 

[Coach]

It wasn't 'in-house' though, they consulted with branding agencies to come up with that monstrosity. That's how they ballsed this up in the first place.

Now they're going with another branding agency 'to put it right'. They've used the precise same process as last time...the only difference being they've widened the base of the consultation in order to hand over a wider range of views on what is and isn't acceptable.

I doubt very much Theo Kelly had even heard of branding let alone a branding agency. He seemed to do ok though.

Absolutely, and in my opinion have engineered the survey so that the result will be what they wanted all along and not necessarily what the fans would want.

Imagine we get three **** designs to choose from - now they can say, "but it is what you asked for".

Should have just let the fans put up the designs and let us vote on the fans' designs if they want to give us what we want.

 

[roydo]

It wasn't 'in-house' though, they consulted with branding agencies to come up with that monstrosity. That's how they ballsed this up in the first place.

Now they're going with another branding agency 'to put it right'. They've used the precise same process as last time...the only difference being they've widened the base of the consultation in order to hand over a wider range of views on what is and isn't acceptable.

I doubt very much Theo Kelly had even heard of branding let alone a branding agency. He seemed to do ok though.

It is a well known facht that no one who works in such a place has never been to a football match.

 

[BoysInBlue]

Off the BBC article:
Three new crest ideas will be unveiled on Friday on the club website. Voting runs from Monday 24 September to 1 October. The final design will be unveiled on 3 October.

Confirmation that you are wrong

I think there's a difference between 'unveiling' the potential crests, AND the commencement of voting.

Set myself up for that!

The BBC was wrong, they're getting unveiled on Monday. It says so on the official Everton site:

http://www.evertonfc.com/news/archive/2013/09/18/crest-update

Following the design phase, options for the new club crest will be unveiled on the club website on 23 September.

Also here: http://www.evertonfc.com/key-dates

 

[BoysInBlue]

It wasn't 'in-house' though, they consulted with branding agencies to come up with that monstrosity. That's how they ballsed this up in the first place.

Now they're going with another branding agency 'to put it right'. They've used the precise same process as last time...the only difference being they've widened the base of the consultation in order to hand over a wider range of views on what is and isn't acceptable.

I doubt very much Theo Kelly had even heard of branding let alone a branding agency. He seemed to do ok though.

They didn't. In all the publicity for the current badge, they said their own 'in house design team' had designed it. The club went with the cheapest option, typical Everton.

For the record, the guy who designed the last badge was a self-admitted Kopite on his own Facebook page.

By contrast the guy who runs Kenyon Fraser is an actual Evertonian. He chaired the focus group I was in. He was a pretty decent bloke who cared about the subject as much as the fans, that certainly came across speaking to him.

To be fair, the manner in which Theo Kelly 'branded' Everton nearly 80 years ago wouldn't really work in 2013. Football's changed.

 

[davek]

They didn't. In all the publicity for the current badge, they said their own 'in house design team' had designed it. The club went with the cheapest option, typical Everton.

For the record, the guy who designed the last badge was a self-admitted Kopite on his own Facebook page.

By contrast the guy who runs Kenyon Fraser is an actual Evertonian. He chaired the focus group I was in. He was a pretty decent bloke who cared about the subject as much as the fans, that certainly came across speaking to him.

To be fair, the manner in which Theo Kelly 'branded' Everton nearly 80 years ago wouldn't really work in 2013. Football's changed.

They consulted design experts and also Kitbag and Nike on sports branding - all of which provided 'invaluable' help in coming to the final design. It's on their evolution of the badge pages.

How is that substantially different to turning to Kenyon Fraser to now work in conjunction with our senior executive team to produce the new logo?

 

[BoysInBlue]

They consulted design experts and also Kitbag and Nike on sports branding - all of which provided 'invaluable' help in coming to the final design. It's on their evolution of the badge pages.

How is that substantially different to turning to Kenyon Fraser to now work in conjunction with our senior executive team to produce the new logo?

We can argue over the semantics of the process, but there's already been one outcome revealed - the motto being brought back.

The same motto that the previous consultation process drivers had deemed 'redundant and old fashioned, not relevant to the modern Everton fan'. They used those words in the video to unveil the current badge.

So something's changed, things aren't the same.

I know there is a lot wrong at Everton, but the badge consultation process they're doing right now is not one of those things.

 

[micknick]

Could also be seen as a fantastic pr stunt. Horrible badge- outrage, vote on new badge- supporters feel empowered that they had a say in it.

 

[Deleted member 28206]

 

[BoysInBlue]

Could also be seen as a fantastic pr stunt. Horrible badge- outrage, vote on new badge- supporters feel empowered that they had a say in it.

True, but that really would be taking the usual conspiracy theories a step further.

I don't think the club would risk kit sales dropping just for the sake of deliberately having a crap badge for a season

 

[Coach]

I know there is a lot wrong at Everton, but the badge consultation process they're doing right now is not one of those things.

That's a matter of opinion. I don't agree.

 

[Zodiak2]

Looking forward to seeing the three designs tomorrow. Hopefully three fairly different designs to choose from.