New Crest Consultation

[DrEFC]

I got the feeling from the focus groups that I think they (the company involved) already have designed new crests. The guy said the voting on our new badge will start in October?! Suprising to hear that the current crest was designed in-house

 

[orchard]

I got the feeling from the focus groups that I think they (the company involved) already have designed new crests. The guy said the voting on our new badge will start in October?! Suprising to hear that the current crest was designed in-house

What makes you think they've already designed the choices?

 

[BirkenheadBlue]

I got the feeling from the focus groups that I think they (the company involved) already have designed new crests. The guy said the voting on our new badge will start in October?! Suprising to hear that the current crest was designed in-house

I was at the session tonight and didn't get that impression at all to be honest.

 

[DrEFC]

They guy said that the choices will be out soon, when pressed about the time- he said that they can design it fast once the data is collated & the problem with the current badge was that they took too long. He was taken back that most of our group didn't care for the shield (dependant on the design of course)

 

[BirkenheadBlue]

They guy said that the choices will be out soon, when pressed about the time- he said that they can design it fast once the data is collated & the problem with the current badge was that they took too long. He was taken back that most of our group didn't care for the shield (dependant on the design of course)

Think you were in my group mate. I was the one that pressed him about the timescale.

 

[Coach]

They guy said that the choices will be out soon, when pressed about the time- he said that they can design it fast once the data is collated & the problem with the current badge was that they took too long. He was taken back that most of our group didn't care for the shield (dependant on the design of course)

Do you mean the current fat shield or simply the shield?

 

[TheFinnFan]

Would be cool if GOT could reach concensus. We would have a muscles in that voting.
There will be a poll Im sure...gonna be interesting

 

[BirkenheadBlue]

Do you mean the current fat shield or simply the shield?

The opinion in the group (by and large) was that the shield shape is less essential than certain other elements of the crest - i.e. the tower, the laurels and (with the growing global market the Premier League is aimed at and watched by) the name of the club.

It wasn't that people were so much AGAINST the shield, just that people were willing to consider designs without it.

 

[DrEFC]

Yeah, as I said in the group, I thought the shield was important.. It was one of the first shapes I used to doodle, but I could live with a shield-less Everton badge

 

[brettvirmalo]

Is there an easy way to see all the images posted in this thread other than going page by page?

 

[BoysInBlue]

I was at the session on Wednesday. I think some of you are missing a key aspect of everything.

They certainly haven't designed the crests already because their designs will be based on all of the feedback that they're getting from the online questionnaires and from the focus groups. They are going to massive lengths to tabulate everything. They will end up with cold hard statistical data, stating exactly what Evertonians want in the crest - eg : 35% want the tower 20% the wreaths, 18% the motto, etc. (those figures at random to illustrate my point).

An outside company is auditing everything - it's all going to be totally transparent and above board, the figures will be released. The EFC Shareholders Association have already confirmed with Kenyon Fraser that the design brief (based on the figures) will also be released publicly.

I wish people would stop saying really cynical stuff like 'they've designed them already' when a) they haven't; and b ) they've answered how they're doing everything.

This is a professional marketing and design company, run by an Evertonian who is charge of the whole project.

It doesn't take that long to design something according to a spec, as milkyonedesign has shown. There's no reason why they can't design something and have people voting on it in early October, which is the announced timescale.

 

[brettvirmalo]

Hi, thoroughly enjoyed this thread. Not enough posts, yet, so I apologize for the cryptic URLs, but I really value your input. I'm only in a sketch phase (I know, I know, I only have 48 hours left!)

I've posed two blog posts about my process thus far:

Something, but Not the Best. Or, Rebranding Everton. (Part I): words.virmalo. com/rebranding-everton

and

Rebranding Everton Part II: Keep Your Head on a Swivel: words.virmalo. com/keep-your-head-on-a-swivel

Here is the first round of sketches: i.imgur. com/X3g7YQx.jpg (WARNING 1.5MB JPG)

NOTE: The grid at the top and row/column numbers have been added for easy identification when commenting. E.g. "Row 12, 4th one looks like a Smurf house" or "Row 18, last one = pencil?"

Your input is greatly appreciated! COYB!



PS - Based on what I see form their website, milkyonedesign's work does not fill me with confidence. World class branding agences do not sell "paintings" on their website.

 

[BoysInBlue]

PS - Based on what I see form their website, milkyonedesign's work does not fill me with confidence. World class branding agences do not sell "paintings" on their website.

Apologies if this isn't what you meant mate, but milkyonedesign aren't designing the crest. The fella is just a fan like me and you, making suggestions.

He's been to one of the focus groups this week to show some of his ideas though, the boss of Kenyon Fraser told me.

 

[ANDYEFC95]

Hi, thoroughly enjoyed this thread. Not enough posts, yet, so I apologize for the cryptic URLs, but I really value your input. I'm only in a sketch phase (I know, I know, I only have 48 hours left!)

I've posed two blog posts about my process thus far:

Something, but Not the Best. Or, Rebranding Everton. (Part I): words.virmalo. com/rebranding-everton

and

Rebranding Everton Part II: Keep Your Head on a Swivel: words.virmalo. com/keep-your-head-on-a-swivel

Here is the first round of sketches: i.imgur. com/X3g7YQx.jpg (WARNING 1.5MB JPG)

NOTE: The grid at the top and row/column numbers have been added for easy identification when commenting. E.g. "Row 12, 4th one looks like a Smurf house" or "Row 18, last one = pencil?"

Your input is greatly appreciated! COYB!



PS - Based on what I see form their website, milkyonedesign's work does not fill me with confidence. World class branding agences do not sell "paintings" on their website.

ive got an idea of a badge cant draw or post pictures so ill describe it an someone else can design it

have last years sheild with the tower and reefs inside
then have a circle around the sheild then inside the circle write nsno at the bottom 18 78 on each side and Everton fc inside the top of the circle

 

[Coach]

The opinion in the group (by and large) was that the shield shape is less essential than certain other elements of the crest - i.e. the tower, the laurels and (with the growing global market the Premier League is aimed at and watched by) the name of the club.

It wasn't that people were so much AGAINST the shield, just that people were willing to consider designs without it.

Well that is astonishing to me. Utterly astonishing.