New Crest Consultation

[TippEverton]

Something like this, sorry for low quality image.

I'd like that, maybe add nsno underneath, or the whole motto.

Have the crest all white on our home shirt, all blue on our away.

 

[Coach]

The key thing here for me is this bit

Independent of the Club, Kenyon Fraser will collate all the suggestions, ideas and feedback from supporters. They will review, interpret and then create design options for the fanbase to vote on.

which is pretty much what happened last time isn't it? (Except now a lot more people will be voting than last time).

 

[chrissyjack]

I'm not too keen on the current crest/badge. It does look good on the kids kit, however

 

[noharmdone]

Every customer number gets a vote..
Interesting.

 

[noharmdone]

Don't worry about it. I had a few minutes to spare, so crest sorted.

At least two votes already..

 

[BoysInBlue]

Amazing thread, with people saying things that are just not true.

Focus groups - A series of focus groups will be set up with representative supporter groups such as Supporters’ Clubs, Shareholders, the Fans’ Forum, the new Junior Fans’ Forum, the Everton Heritage Society and the Everton Former Players’ Foundation.

The same people who picked the last one then. Great.

No, only the Fans Forum were 'consulted'. All the other groups mentioned were not consulted at all. The Junior Everton Fans Forum didn't even exist last season.

The key thing here for me is this bit

Independent of the Club, Kenyon Fraser will collate all the suggestions, ideas and feedback from supporters. They will review, interpret and then create design options for the fanbase to vote on.

which is pretty much what happened last time isn't it? (Except now a lot more people will be voting than last time).

No it is the complete opposite of what happened last time. The current badge we have a cheapo job designed in-house, not by an independent company.

Premiership football club Everton has unveiled a new club crest, which has been designed by its in-house graphics team.

http://www.designweek.co.uk/news/everton-fc-unveils-new-crest/3036541.article


The plans announced are great and fair. Everyone gets a say. Everyone gets a vote. Everyone can submit their own design.

Alan Myers has done a great job organising all of this. He deserves a lot of credit. I can't see how any of this could be portrayed as any kind of negative.

 

[meatyard]

I'm with you mate, its not Roquefort science.

haaaaaaaaaaaaaaaaaaa

 

[orchard]

I'm just hoping the lids who created the round one's on the other thread get submitting to all the focus groups.


Still think we should collectively vote for one on here too, that we can provide with the democratic backing of a few thousand fans.

 

[Azzurri]

Amazing thread, with people saying things that are just not true.




No, only the Fans Forum were 'consulted'. All the other groups mentioned were not consulted at all. The Junior Everton Fans Forum didn't even exist last season.



No it is the complete opposite of what happened last time. The current badge we have a cheapo job designed in-house, not by an independent company.


http://www.designweek.co.uk/news/everton-fc-unveils-new-crest/3036541.article


The plans announced are great and fair. Everyone gets a say. Everyone gets a vote. Everyone can submit their own design.

Alan Myers has done a great job organising all of this. He deserves a lot of credit. I can't see how any of this could be portrayed as any kind of negative.

I was kiiiinda messing.

 

[njligernj]

honestly don't know what was up with the old one, a lot of fuss and nonsense this has caused

Oh well you see the old complicated badge with lots of small writing was fine in the days of black and white newspapers and SD TV. But now we have HDTV and retina displays so that means we need a simpler badge with less intricate design so it's easier to look at.

If that doesn't make any sense to you whatsoever then welcome to the club.

No it is the complete opposite of what happened last time. The current badge we have a cheapo job designed in-house, not by an independent company.

Wasn't someone outside involved? I thought I remembered some designer getting all defensive about the new one. But maybe it was just the in-house guy.

 

[Fensta]

I'd be well appy with that. Simple and Classy. I don't think they want the wreaths anymore though because it's hard to reproduce on a fricken smart phone or something.

 

[eigh]

Agreed!

 

[griffla]

I dont like the NSNO wrapped around the tower like that, you can barely see it. This is going to be a really tough job to get right.

 

[mikewex]

Oh well you see the old complicated badge with lots of small writing was fine in the days of black and white newspapers and SD TV. But now we have HDTV and retina displays so that means we need a simpler badge with less intricate design so it's easier to look at.

If that doesn't make any sense to you whatsoever then welcome to the club.

In the early days, when the crest wasn't used for much. It didn't even get onto shirts until the 70's, and even then it was a simple EFC (for exactly the reasons you point out). It wasn't until 1991 that any small lettering was used (other then a 4 year period). Since then the internet and constant image management has come into play. The crest is now everywhere and the small lettering just doesn't scale well, HDTV or no. As I said several times in the other thread, the way the examples are being shown are pointless, they are at about the only scale that will never be used. Look around other big clubs, the fancy intricate crest are gradually vanishing in favour of cleaner images.

 

[mikewex]

I know I said this in the other thread, but I think it bears repeating. Contrast how the crest on the scarf is legible and actually represents something, while the one on the shirt is illegible and pretty much pointless. And its in this kind of environment that its used predominantly. Similarly take any of the crests on the other thread and reduce the zoom to 30%, mainly they will become an indistinct mass. And again that's how they will be used.