MLS All Star game is absolutely in Salt Lake City this year, I just checked the web site.
Earlier comment about tapping into U.S. market is spot on (especially for Everton, I can never get any merchandise here). There has been talk about ESPN getting rights to the BPL. Think about it, most games would air on Sat and Sun mornings before college and NFL games even get started. The U.S. is an untapped market and once you get the average American sports fan into the idea of relegation, European football, and all the other great things about the game (MLS just doesn't cut it, ask Beckham). Bloody Confused is a great book for Americans just getting into soccer. I have been follwowing the league for about 3 years now and there really isn't anything to compare it with here in America, it really is the beautiful game.