We have been a middle of the road club for a long time. We have been put into a niche of our own by the media as the last of the "old school " football clubs.
We have an old ground which is regarded almost as quaint by the media, we have not had wealthy owners and the club basically had to be self financing for over twenty years unlike so many others.
We are seen as a throwback to the old days. A fond memory of a club, a relic from happier days of football past.
The appointment of untried managers like
Moyes, Martinez, MS did not reflect the actions of an ambitious club and
David Moyes in particular liked to play down the financial clout of the club which allowed him to build up the job he was doing by keeping the club in the top half of the table.
I think that the importance of the appointment of CA is lost on a lot of the media. It is seen simply as an "appointment" whereas the importance of his arrival is the statement of intent.
In time to come , commentators will look back and reflect that the appointment of CA was the day that Everton decided that it was a big club again. Too big for the return of Moyes or the appointment of Howe or Dyche.
I think a template has been set , when this manager leaves how can we go back to some young manager who has lost more games than he has won?